Market Research
Africa Analysis is a Research and Analysis Consulting House. Since our inception in 2002, we have completed numerous projects in the ICT and xTech sectors across the African markets.
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Africa Analysis is a Research and Analysis Consulting House. Since our inception in 2002, we have completed numerous projects in the ICT and xTech sectors across the African markets.
We have the capability to undertake market research among consumers, businesses, service providers, regulators and other key stakeholders located in various African countries. We undertake both qualitative and quantitative research.Our analysts travel extensively in various African countries on projects, conducting supply-side and market stakeholder primary research, as well as the more complicated business end-user interviews.
Through our network of field work partners across Africa, we offer the ability to undertake consumer and business end user market research projects within a country or across a number of countries. Our analysts always oversee and manage all primary in-country research.
We run focus groups across South Africa. We use moderators that understand the topics explored in the focus groups.
We undertake telephonic interviews across South Africa and Africa. Given our focus, we use field workers who understand ICT.
Where required, we undertake in-depth personal interviews with respondents. Through these interviews we gain deep insights into respondent's views on various ICT topics.
We have conducted various online surveys that provides key insights within a short space of time.
We subscribe to various user panels. Through these user panels, we can test various concepts.
This is the premium form of interviewing undertaken by our analysts. These interviews are typically undertaken with C-level or similar respondents. This interview process seeks to gain strategic insights.
The purpose of the project was a detailed mobile market analysis of the Central Africa country mobile market, using primary research as a key input. The field research, conducted in French, consisted of 30 corporate interviews and 500 consumer interviews undertaken across the country.
Study results provided the client with a thorough understanding of the Central Africa country mobile market and served as an input into assessing the opportunity existent in that market.
Africa Analysis was commissioned by a regional mobile operator to explore new product and pricing concepts among various business and consumer market segments. The operator commissioned 8 focus groups covering various market segments.
The field research undertaken in the country provided the operator the opportunity to test and refine the product concepts and the proposed pricing points. The output of the focus group analysis enabled the operator to launch new products at attractive pricing points.
Africa Analysis was commissioned by the National Metrology Institute of South Africa to explore the need for various standards measurement in the deployment of telecommunications networks. The project required detailed in-depth discussions with equipment vendors, telecommunications operators, and various institutions undertaking research in the field of communications.
The purpose of the interviews was to gain an understanding of hos standards for equipment specification were evolving an what the needs were for the Institute to provide standards calibration services. The results of the study enabled the Institution to map out their growth strategy.
