We provide a range of services that include Business Intelligence and Customer Analytics, Market Research, and Customer and Competitor Analysis. We have conducted market research studies, led strategy development, evaluated market opportunities, and briefed company boards on opportunities. We have also undertaken due diligence projects, developed ICT policies, valued spectrum, designed networks, and served as expert witnesses. Our varied and extensive experience enables us to meet you at your point of need.

• Business Intelligence and Data Analytics: We support your decision making, by providing Operational-and-Business Intelligence services, as well as Customer Analytics.
• Market Research: We use various data collection methodologies when we undertake in-country market surveys which include telephonic, face-to-face, and in-depth interviews, user panel research, and focus groups. Africa Analysis is a corporate member of the Southern African Marketing Research Association (SAMRA).
• Market, Customer and Competitor Analysis: We analyse market trends by looking into customer demographics, buying behaviour, technology adoption, technology development, and consumer and business demographics. We size and forecast markets in terms of revenue and customers. We track and analyse competitors’ products, pricing, developments, market share and strategies. We analyse and assess specific target markets based on ability to buy, price sensitivity, product substitution, reach, products and service demand, and marketing messages.
• Consulting Services: We help clients develop strategies, we support M&A transactions and we license bids. We assist government departments with policy and regulation development, including spectrum valuation. We provide technical due diligence, network design and costing services. We also provide expert witness services.

A core element of our growth is our ongoing investment in developing our intellectual property and databases that serve to enhance our project delivery capability. This investment enables us to offer unique approaches and problem-solving solutions to clients.

• Build and deploy market analysis tools.
• Build deep understanding of markets through compilation of analyst articles and white papers.
• Build in-depth knowledge of markets through our reports portfolio.
• Build and maintain knowledge databases on market statistics, pricing and developments.

Our focus remains on Africa, even though we have completed projects in Eastern European and Middle Eastern markets. With permanent offices in South Africa, Kenya and Nigeria, and a network of partnered field offices in a number of strategic African countries, Africa Analysis’ capability extends across the entire continent.
This puts us in a unique position of being one of a very few strategic market analysis companies who developed such an in-depth footprint in Africa.
The projects we have taken on, have seen our analysts and consultants travel extensively across Africa. In the process, we have amassed an impressive client base and much coveted knowledge.  
Our reputation lends itself to being impeccable with our word and consistent in our deliverables, which directly contributes to our African reach.

We know and understand the ICT and xTech sectors in Africa.  Through the range of services we offer, enabled by our accomplished team, we can address your concerns quickly and provide you with accurate analysis and recommendations.  We are pragmatic in our approach, objective with our findings and candid in the advice we provide to our clients.

• Deep focus on ICT and adjacent markets.
• Deep focus on developing markets.
• Extensive travel across the African continent.
• On-the-ground experience in over 30 African countries over the past 20 years.