Business Intelligence
Africa Analysis is a Research and Analysis Consulting House. Since our inception in 2002, we have completed numerous projects in the ICT and xTech sectors across the African markets.
English
Africa Analysis is a Research and Analysis Consulting House. Since our inception in 2002, we have completed numerous projects in the ICT and xTech sectors across the African markets.
We invest heavily in the development of our own Intellectual Property, developing market analysis methodologies and market models. We have substantial experience in the development of Excel-based models, using VBA coding for the more advanced models, and have developed models for a variety of market segments and technologies.
Africa Analysis has developed an internet and broadband forecast model for major markets in West and East Africa. The models forecast the uptake of internet access services across different wireline and wireless technologies. The models also forecast churn from narrowband to broadband services across the residential and enterprise market segments. The models are segmented across technologies, market segments and operators / service provides in the respective markets. The model provides market and competitor revenue forecasts.
Jointly with a global telecommunications consulting house, Africa Analysis recently developed a comprehensive model to forecast mobile subscriber and traffic evolution over a five-year forward-looking period. The forecasts are made for the entire markets and for client operations within the markets. The model was rolled out across the client’s Africa and Middle Eastern operations in order to introduce uniformity in forecasting to all operations.This project also involved an extensive benchmarking exercise across a number of global operators. Data gathered through this research process serves to benchmark various client operations against other global operations. The benchmark exercise will be repeated on an annual basis.
Within the realm of this project, we developed a comprehensive interconnect model and performed an analysis of an African country on behalf of a fixed line telecommunications operator. The purpose of this analysis was to understand the market dynamics of the GSM, the fixed line, the internet and the VSAT markets. Within these individual markets, we undertook a detailed analysis of market segments, including the payphone market. The result of this project allowed the client to thoroughly understand the telecommunications market and the traffic patterns within that market.
