Product Analysis
Africa Analysis is a Research and Analysis Consulting House. Since our inception in 2002, we have completed numerous projects in the ICT and xTech sectors across the African markets.
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Africa Analysis is a Research and Analysis Consulting House. Since our inception in 2002, we have completed numerous projects in the ICT and xTech sectors across the African markets.
Successful product development requires a clear understanding of the consumer (or business) needs your product will address. This calls for an understanding of the market, the users’ needs, along with who your target market is and who your competitors are.
This constituted an analysis of the Southern Africa country International Private Leased Circuit (IPLC) and MPLS VPN markets. This included primary research both among Virtual Private Network (VPN) service providers and all the major VPN users in the country, as well as an extensive competitive analysis of the various product offerings and go-to-market strategies.
The analysis provided a thorough assessment of the IPLC and VPN markets and resulted in a set of recommendations for the client’s future strategy.
This study undertook an analysis of usage propensity of various virtual storage products by the business community in a large Southern African market. This was paralleled by an analysis of various forms of storage-as-a-service offered in more developed global markets. A large sample of business end-user face-to-face interviews provided primary research input data into the study.
The study also included the development of a forecast model, generating a five-year future view of the likely levels of uptake of storage-as-a-service across various vertical market segments and company size, as well as likely size of the market in monetary value. The study culminated in the development of a set of strategic recommendations for the client, which were used by the client as input into future product development.
The study involved primary and secondary market research to map out the current competitive market landscape in data centre services provision, determine likely future market developments, assess drivers and inhibitors in the uptake of data centre services among end-users. Primary research involved interviews with the major providers of data centre services in the country. Secondary research included identification of global industry trends, as well as current product and service offering in the local market.
The analysis also provided input into primary end-user research undertaken to forecast the future level of demand for data centre services in the local market over the medium term. The outputs of this study assisted the client in development of his own data centre strategy.
