We provide a range of services that include Business Intelligence and Customer Analytics, Market Research, and Customer and Competitor Analysis. We have conducted market research studies, led strategy development, evaluated market opportunities, and briefed company boards on opportunities. We have also undertaken due diligence projects, developed ICT policies, valued spectrum, designed networks, and served as expert witnesses. Our varied and extensive experience enables us to meet you at your point of need.
Business Intelligence and Data Analytics
We support your decision making, by providing Operational-and-Business Intelligence services, as well as Customer Analytics.
We use various data collection methodologies when we undertake in-country market surveys which include telephonic, face-to-face, and in-depth interviews, user panel research, and focus groups. Africa Analysis is a corporate member of the Southern African Marketing Research Association (SAMRA).
Market, Customer and Competitor Analysis
We analyse market trends by looking into customer demographics, buying behaviour, technology adoption, technology development, and consumer and business demographics. We size and forecast markets in terms of revenue and customers. We track and analyse competitors’ products, pricing, developments, market share and strategies. We analyse and assess specific target markets based on ability to buy, price sensitivity, product substitution, reach, products and service demand, and marketing messages.
We help clients develop strategies, we support M&A transactions and we license bids. We assist government departments with policy and regulation development, including spectrum valuation. We provide technical due diligence, network design and costing services. We also provide expert witness services.