We enable better business decision making by empowering you with unbiased analysis, insights, and knowledge.


Africa Analysis is a research, analysis and consulting house. Since our inception, some 16 years ago, we have completed numerous projects across the African markets in the Telecommunications, IT, Media and technology enabled Sectors (e.g FinTech).

Our Services

We provide a range of services that include business intelligence and customer analytics, market research, market, customer and competitor analysis, and consulting. We have conducted market research studies, undertaken due diligence projects, developed ICT policies, valued spectrum, led strategy development, designed networks, evaluated market opportunities, served as expert witnesses, identified and briefed boards on opportunities, and many other types of projects.

Business intelligence and Data analytics
We provide operational and business intelligence and customer analytics services to support your decision making.

Market research
We undertake in-country market surveys that include using various data collection methodologies such as telephonic, face-to-face, and in-depth interviews, user panel research, and focus groups.

Market, customer and competitor analysis
We analyse market trends (e.g. customer demographics, buying behavior, technology adoption, technology development, consumer and business demographics), and we size and forecast markets in terms of revenue and customers. We track and analysis competitors (e.g. products, pricing, developments, market share and strategies). We analyse and assess specific target markets (e.g. ability to buy, price sensitivity, product substitution, reach, products and service demand, marketing messages).

Consulting services
We help clients develop strategies, support M&A transactions and license bids, assist government departments with policy and regulation development, including spectrum valuation. We provide technical due diligence, network design and costing services. We provide expert witness services.

Africa Focus and Reach

Although we have completed projects in East European and Middle Eastern markets, our focus remains on Africa. This gives our company the unique position of being one of a very few strategic market analysis companies who developed such in-depth experience in the Africa.
These projects have seen the company’s analysts and consultants travel extensively across Africa. The reason Africa Analysis has been able to do this is its reach. With permanent offices in South Africa, Kenya and Nigeria, and a network of partnered field offices in a number of strategic African countries, the company’s capability extends across the entire continent.

Market Experience

All Africa Analysis’ analysts and consultants spend a fair share of their time travelling to African countries on projects and actively keep abreast of developments in the ICT and related xTech sectors.

The company’s consultants have extensive knowledge and understanding of the African telecommunications, IT and media markets, having completed numerous projects in various African markets and beyond over the past seven years. This gives us a fundamental understanding of both individual countries and regional telecommunications markets.

Collectively, we have undertaken projects in most of the African countries.

IP and Skills Investment

A core element of our growth is our ongoing investment in developing our intellectual property and databases that serves to enhance our project delivery capability. This investment enables us to offer unique approaches and problem solving solutions to clients.

Why Use Us

We have successfully completed many assignments spanning the African ICT and technology enabled sectors. Through our exclusive Africa focus, we have gained valuable insights. Our core team is highly experienced and offers a blend of real ICT skills. Our direct presence in South Africa, Kenya and Nigeria, and through our partner network gives us unparalleled Africa wide project execution capabilities.

Our Clients

Our clients include telecoms operators, IT service providers, equipment vendors, investment houses, corporate enterprises and government departments.
All of our analysts and consultants work to develop deep relationships with clients, who have come to appreciate Africa Analysis’ straightforward and pragmatic style, and totally objective advice.

Working with Africa Analysis

  • Access our deep focus on the African developing markets

  • Tap into our wide understanding of the ICT and technology enabled sectors

  • Work with our dedicated and experienced team

  • Use our unparalleled access to African markets

Our core team has worked together for the past 16 years. The wider team consists of team members coming from operators, equipment vendors, investment houses and regulators. Each analyst and consultant has many years of ICT experience, with some individuals surpassing 22 years’.

Our team has completed numerous projects across Africa. This has enabled our team to develop extensive knowledge, insights and understanding of individual country and regional markets.

Our three offices located in South Africa, Kenya and Nigeria, gives us unparalleled access and on the ground support. From our offices, we have supported our clients on in-country projects, working in the clients’ offices, and working from our own offices.

Our team has undertaken projects in just about all the African countries and therefore boasts on the ground experience.

Our expertise