Africa Telecoms

NG Telecoms Africa Summit 2017 – Africa Analysis Feedback

Africa Analysis recently attended the GDS NG Telecoms Africa Summit 2017, held at the Raidsson Blu Hotel in Lusaka Zambia, over the period 26 to 28th of April 2017. The Summit saw the gathering of commercial, operational, marketing and technical executives from telecommunications operators and service providers across Africa. The event provided a platform to […]

Mobile VoIP

2016 Adoption of Mobile VoIP

A leading indicator that signals the adoption of mobile VoIP is the adoption by mobile subscribers of social networking/instant messaging OTT services. The precursor to OTT service adoption is the strategic drive by mobile operators to increase smartphone penetration combined with an effective data pricing strategy. Mobile VoIP OTT usage leads to traditional mobile revenue […]

Drivers of Customer Retention

Drivers of Mobile Customer Retention

Cost and billing was the greatest driver of customer retention. That was in the past. Since 2014, consumers are attributing more importance to service. These are some of the key findings reported by Nokia in its recently completed 2016 Nokia Acquisition and Retention Study. Drivers of customer retention A positive customer experience has a direct […]