The Importance of Security

The Importance of Security

Some 47% of global consumers would change operator in the event of a security breach. This is one of the findings reported by Nokia in its recently completed 2016 Nokia Acquisition and Retention Study. Security Consumers worry about how secure their personal data is on their phones. In fact, 91% of consumers globally are worried […]

Data allowance, voice and messaging

Mobile Data allowance, Voice and Messaging Trends

The adoption of smart phones and the associated consumption of data is creating significant changes to the revenue mix of mobile operators. The trend in consumer adoption of messaging and calling apps is reported in Nokia’s recently completed 2016 Nokia Acquisition and Retention Study. Data allowance Voice and SMS revenue has been declining steadily for […]

Choosing a Mobile Operator

Choosing a Mobile Operator

Which mobile operator are you with? Over 40% of consumers rely on advice and recommendations made by family and friends when choosing their mobile operator. These are the findings from reported by Nokia in their recently completed their 2016 Nokia Acquisition and Retention study. Reasons for Choosing a Mobile Operator The study found that the […]